Marcella Bremer and Marcel Lamers
Helping SME leadership teams build adaptive strategy and culture for an AI-accelerated world.
OUR STORY
We’ve spent 30 years helping people and organizations navigate change. Culture work. Leadership development. Organizational transformation. Hundreds of organizations, across industries, across continents.
For a long time, that was enough. Fix the culture, develop the leaders, and the organization finds its way.
Then something shifted.
Even organizations with strong, adaptive cultures were getting blindsided. Market disruptions they didn’t see coming. AI reshaping their industry faster than their strategy could keep up. Assumptions that had held for decades quietly breaking down.
The culture work prepared them for change. It didn’t prepare them for the speed and category of changes coming their way: unexpected disruptions and improbable scenarios happening in reality. Welcome to the AI-accelerated world.
That’s when we expanded our work into strategic foresight: helping leadership teams anticipate external disruption before it hits, not just adapt after the fact.
And then we asked ourselves a question: who needs this most?
Not large corporates with strategy departments and transformation budgets. SME leaders. Founders and leadership teams running organizations of 20 to 200 people, profitable but margin-pressured, capable but stretched, sensing that something is shifting but not sure where to focus.
That’s who we work with now. In-company, directly with leadership teams, on the work that actually moves the needle: adaptive strategy, culture, and the capacity to keep learning as the ground keeps shifting.
WHAT WE BELIEVE
Most transformation efforts fail because they focus on technology and structure and leave the “human operating system” untouched.
Strategy doesn’t execute itself. Culture doesn’t change through a presentation. AI tools don’t create value if the organization can’t absorb and adapt to what they surface.
The real work is upgrading how your leadership team thinks, decides, and learns. Adapting the strategy based on foresight intelligence. Building the habits and culture that make change stick.
That’s the work we do.
MARCELLA BREMER
Marcella has spent her career at the intersection of culture, change, and organizational resilience. She is the author of two books on organizational culture and change. She co-founded the former OCAI Online, where more than 200,000 people have assessed their organizational culture.
After becoming certified by the Copenhagen Institute for Future Studies, she integrated strategic foresight into her practice, combining inside-out culture work with outside-in anticipation of change.
Credentials:
- MSc Business Administration, Erasmus University Rotterdam.
- Certified by the Copenhagen Institute for Future Studies.
- Certified in NLP and coaching.
- Author: “Developing a Positive Culture where People and Performance Thrive” and “Organizational Culture Change”.
- Co-founder of the Positive Culture Academy, and the Strategic Foresight and Futures Community.
MARCEL LAMERS
Marcel brings three decades of experience in technology, operations, building online platforms, but also coaching, personal development and change. Where Marcella focuses on culture and foresight methodology, Marcel focuses on processes, AI integration, and the operational side of transformation.
He co-founded the Positive Culture Academy, and the Strategic Foresight and Futures Community, and has worked alongside Marcella to help hundreds of organizations build the capacity to adapt.
Credentials:
- MSc Utrecht University.
- Certified in NLP and coaching.
- Decades of experience in technology, change, and online platform development.
- AI and operations specialist.
TOGETHER
We’ve trained 350+ fellow consultants and helped hundreds of organizations build resilience for an uncertain world.
We work as a team. Marcella leads on culture, foresight, and methodology. Marcel leads on operations, AI integration, and platform. Together, we cover the full picture: the human side and the operational side of adaptive strategy and culture.
Our main work is in-company and hands-on. Every engagement is shaped around your organization’s specific situation, sector, and strategic questions.
In addition, we offer self-paced learning for individual professionals in the Positive Culture Academy, and the Strategic Foresight and Futures Community.
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