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Discover Your Culture Type - And How It Prepares You for the Future

Take the validated OCAI assessment used by over 10,000 companies worldwide.

Why Culture Matters More Than Ever

Your organizational culture isn’t just about “how things get done around here.” In today’s rapidly changing world, culture is your competitive advantage – or your biggest vulnerability.

Here’s what we’ve learned after helping hundreds of organizations:

Organizations with agile, learning cultures can pivot quickly when change hits. But even the best cultures can get blindsided by external disruptions they never saw coming.

The solution? Understand your current culture AND develop your culture to meet future threats and opportunities. Combine culture work with strategic foresight to anticipate what’s ahead.

The OCAI: Your Culture Assessment Tool

The validated Organizational Culture Assessment Instrument (© 1999 Kim S. Cameron) is used by over 10,000 organizations.

Developed by Dr. Kim S. Cameron at the University of Michigan, the OCAI is based on the Competing Values Framework – one of the 40 most important frameworks used in business and tested for over 30 years.

What makes it powerful:

  • Scientifically validated through thorough research.
  • Used by 10,000+ companies worldwide.
  • Quick but comprehensive – scoring takes just 15 minutes.
  • Great start for actionable, concrete improvements.
  • Available in 19 languages.

Discover Your Culture Profile

The OCAI maps your culture across four distinct types:

Create Culture (Dynamic & Entrepreneurial)
Innovative, risk-taking, fast-moving. Great for learning and change.

Collaborate Culture (Friendly & People-Oriented)
Teamwork, consensus, employee development. Builds loyalty and engagement.

Control Culture (Structured & Process-Oriented)
Efficiency, consistency, predictable outcomes. Ensures quality and stability.

Compete Culture (Competitive & Results-Oriented)
Achievement, being the best, market leadership. Drives performance and results.

The insight: Most successful organizations need elements of all four culture types, but in different proportions depending on their industry, size, and challenges.

Two Ways to Get Started

Free Student Trial
Perfect for learning about the OCAI and exploring your culture type. Takes 15 minutes and provides immediate insights.

Take the Free Assessment →.

Professional Assessment Packages
For teams and organizations ready for culture analysis and development.

  • OCAI Pro: Team assessment with collective culture profile.
  • OCAI Enterprise: Organization assessment with department, location or level culture profiles to compare (customized)

What clients say

Thanks for your speedy and highly professional analysis of my surveys.
Dr. Brian ArmstrongCoDirector of Unscheduled & Acute Care, Belfast Health & Social Care Trust
My time is valuable, the OCAI frees-up the time! I appreciate the quick set-up of the online assessment. Participants get immediate feedback on their own survey and this increases curiosity. The information OCAI provides will help leaders make informed decisions.
Rodney SlaughterMSOD, Organizational Consultant
Extraordinary customer service from the very start. I highly recommend this instrument.
Eunice Colmonleadership trainer and career coach, USA
The OCAI is a good tool to give you facts about the perception of your current culture as this is often difficult to measure. It shows the culture that people would ideally like – you can then decide how far (as a business) you are able / willing to change. It's also great that employees have a voice in influencing the future direction of the company.
Jonathan DoddsCEO Americas, White Clarke Group, Canada
The OCAI provided valuable insights. The tool provided a better understanding of the different culture types at our locations, and supported our culture transformation by informing us of where we are today and where we want to be in the future. OCAI Online’s team was responsive and we benefited from the online video calls, which helped us see ways to proceed.
Joshua J. TroutwineHR Director – Operations/Logistics, at Hillenbrand corporation, USA
This assessment works fast. It pointed out what aspects we had to work on for improved employee retention.
Ids Jousmamanaging director Hospital De Sionsberg, Netherlands
What I like most about this framework is it creates an opportunity, and provides specific direction, to have meaningful conversations about what organizations need to be successful in the future. It creates immediate engagement. It's a great tool and I'm a big fan!
Jeffrey Levyirector, Center for Strategic Leadership at Dale Carnegie, USA
OCAI online's team was responsive and flexible, support materials were outstanding. Every step of the process was outlined so I felt like I had a compass to direct me to make good use of the OCAI results.
Linda WattDirector Learning & Development & Consulting, University of Guelph, Canada

From Assessment to Action

Knowing your culture type is just the beginning. The real value comes from understanding:

  • Where you are vs. where you need to be.
  • What current behaviors need to change to get there.
  • How to engage your team in the transformation.
  • How your preferred culture prepares you for future challenges.

That’s where our additional resources come in:

Take Your Culture Work Further

“Organizational Culture Change” and “Developing a Positive Culture” Books
Marcella’s comprehensive books to culture change with practical frameworks, real case studies, and step-by-step implementation guidance.

“One of the BEST pieces on culture change. I wish I had read this 35 years ago!”
Michael Wolf, Principal Consultant CulturLogix

Positive Culture Academy
Online training program with 14 practical modules on developing positive, productive cultures where people and performance thrive.

Strategic Foresight & Futures Community
Because a great culture prepares you for change – but you also need to anticipate external change: what is emerging and changing your market, industry sector, supply chain and your region, legislation, politics, technology and societal sentiments?

The Connection: Culture + Foresight = Future-Ready

After 30 years of culture work, we’ve discovered something crucial:

Culture work prepares you for change. Foresight work helps you see possible changes that are coming.

Organizations that master both are 33% more profitable than their competitors. They’re not just reactive or even adaptive – they’re proactive.

Ready to become future-fit?

Start with culture: Take the Culture assessment to understand your current culture and what your organization scores as the preferred culture for the future.

Add foresight: Join our Strategic Foresight community to develop anticipatory capabilities.

About the OCAI

The Science Behind It:
The OCAI is based on the Competing Values Framework, validated by extensive research and aligned with fundamental human drives: the need to bond, learn, acquire, and defend.

The Global Impact:

  • Used by over 10,000 organizations worldwide
  • Completed by more than 200,000+ individuals
  • Available in 19 languages
  • Backed by 30 years of research

Developed by: Dr. Kim S. Cameron: Author and owner of the OCAI, University of Michigan (© 1999 Kim S. Cameron)

Marcella Bremer & Marcel Lamers are the co-founders of OCAI online, making this powerful tool available online thanks to the kind permission and a license from Dr. Kim S. Cameron.

Ready to Discover Your Culture?

Understanding your organizational culture is the first step toward building a future-fit organization.

Start your free Organazational Culture Assessment.

Questions about organizational culture or change? Contact us or connect with Marcella on Linkedin.