Helping Organizations Navigate Change and Prepare for the Future
For the last 30 years, I’ve been fascinated by a simple question: Why do some organizations thrive through change while others struggle to survive?
The answer isn’t just about having a great culture or a solid strategy. It’s about having both – and the ability to anticipate what’s coming next.
My Journey
I started my career believing that if organizations could just fix their culture, everything else would follow. And for a while, that worked beautifully. Together with my business partner Marcel Lamers, I’ve helped over hundreds organizations worldwide transform their cultures using the validated OCAI (Organizational Culture Assessment Instrument – © 1999 Kim S. Cameron). We’ve guided everyone from small family businesses to 400-person industrial companies to large multinational corporations through successful culture change. Through the OCAI Online platform, more than 200,000 people have assessed their organizational culture. We’ve trained 350+ fellow consultants and taught 250+ students through our Positive Culture Academy. But then we noticed something troubling. Even organizations with strong, adaptive cultures were getting blindsided by external changes they never saw coming. Market disruptions. Technology shifts. Economic pressures. Regulatory changes. The culture work prepared them for change, but not for unexpected external disruption. When it hit, they were too late. That’s when we discovered strategic foresight.Why Strategic Foresight Changes Everything
After becoming certified by the Copenhagen Institute for Future Studies, we realized that culture and foresight aren’t separate disciplines – they’re two sides of the same coin.- Culture gives you the internal agility and innovativeness to adapt when change hits
- Foresight helps you see change coming before it hits so you can proactively prepare for different scenarios
Organizations that master both are 33% more profitable than their competitors. Yet only 24% of companies actually practice strategic foresight.
Our Mission Today
Marcella and Marcel help small and medium-sized organizations – and the consultants who serve them – develop both the internal resilience and external awareness they need to thrive in an uncertain world.
We must anticipate possible futures and prepare for change – change is the only constant!
My credentials:
30 years in organizational development and change
Certified by Copenhagen Institute for Future Studies
Master of Science in Business Administration (Erasmus University Rotterdam)
Certified in NLP and coaching
Author of two books on organizational culture and change
Co-founder of OCAI Online, the Positive Culture Academy and the Strategic Foresight & Futures Community.
But here’s what I’m most proud of: the organizations that are no longer just reacting to change – are using their change-readiness as a competitive advantage. By doing so, they are helping their people develop the mindset and practice of becoming future-fit. Their communities and families benefit as well.
How We Can Help You
Whether you’re a business leader or an independent consultant, Marcella and Marcel offer three ways to build future-ready organizations:
Strategic Foresight & Futures Community
For professionals ready to move from reactive to proactive:
Learn to anticipate change, create scenarios, and prepare your (client) organization for multiple possible futures.
Culture Assessment & Change
For organizations ready to build adaptive capacity:
Use the proven OCAI methodology (© 1999 Kim S. Cameron) to assess and transform your organizational culture.
Positive Culture Development
For teams ready to thrive through change:
Practical tools and training to create environments where people and performance flourish.
Beyond Work
When I’m not working, you’ll find me reading about emerging trends, exploring new frameworks for change, or walking in nature – which always gives me the best insights.
I believe that the future isn’t something that happens to us – it’s something we can actively shape. But only if we’re willing to look ahead, think systematically, and act with both courage and wisdom.
The world is changing faster than ever. The question isn’t whether change is coming – it’s whether you’ll be ready for it.
Let’s Connect
Ready to move from reactive to proactive? Start with our free Strategic Foresight video series and discover how to anticipate change instead of just responding to it.
Watch the Free Strategic Videos Now
Or connect with me on Linkedin – I love discussing the future of organizations and the trends shaping our world.
Check out our company page on Linkedin.
